Don’t make user think or learn ?

I don’t think so.

Everything , you must learn.
when you were a child, climb on the ground, and you learn how to walk.
iPhone user interface , you n’t need to learn how to using ? how to move, how to resize screen.
if you want drive a car, you don’t need to learn ?

I think, Make user no choice, Make uses learn less 3 steps.

• Think about it, who using you new UI Idea. you want them how to do?
• Not display more none information front of user’s face. It’s a bad idea.
• how to step 1-2-3, done everything. if not, you must think what’s wrong with your flow ?
• Not too much choice. too much, you’ll get more complain.
• don’t combine everything on a page. not everyone know how to do that, only you or your boss know that ?
• if you want to survey form not dispaly table list.
• simple radio/check box, alaways good for drag drop + Ctrl+Select All + copy 2 other side, just only mouse click not too much actives.
• wheye am I ?

and more…